Bennett Associates have built a reputation over more than two decades for being at the forefront of sustainable building practices applied to buildings at every scale. Central to their activities is a commitment to research, taking action based on evidence and returning to analyse how their projects are performing.

Our brief was to refresh the identity and create an engaging digital presence that highlighted the practice’s expertise and showcase the work to reflect their design philosophy, vision and personality.

The visual identity needed to communicate the rigour and data driven aspect of their work alongside the creativity and innovation opportunities posed by climate change.

Working alongside the Bennett’s project team we focused in on the principle of ‘We Do More With Less’ to express their approach across the practice. We expressed this through a simple, considered logotype and a clear and structured identity system.

We also applied this principle in our approach to the development of their website, making a number of small decisions to reduce the overall energy use from streamlining code, image and motion size and formatting and incorporating a dark view mode.

Operating as one practice over three studios in London, Edinburgh and Manchester they are 100% employee owned so an important part of the project was to communicate the work we were undertaking to the wider practice so that everyone was aware and felt invested in the process.