Working closely with Daphne Guinness, we were tasked with visually interpreting elements of her personality and expressing these through the packaging design for her signature scent, whilst remaining true to the house style of Comme des Garçons Parfums.

Born into British aristocracy, Daphne is a fashion insider. She is known for her unique, fearless and individual perspective, having been an early champion of young design talents such as Alexander McQueen and Gareth Pugh. Our design expressed this duality of personality through the layout, materials and finishes of the packaging. 

The outer box has a paired back design and is covered with a cloth more traditionally associated with art books. It is printed lithographically, a technique not previously achieved on this material. To contrast the simple outer, the inner box is a high gloss black from which the perfume bottle is removed, housed inside a deep red velvet purse to symbolise a beating heart. The traditionally shaped bottle is roughly etched with the logotype to represent the aged lettering found on cemetery headstones.