A new type of flexible workspace concept for all types of people working in all types of ways. Created by General Projects and run by General People TYPE is situated over three floors in the SQB building in Canary Wharf, London, aimed at businesses from 1–100 people operating in the business services sector.

Working with the General Projects team we created a brand identity system that drew inspiration from the language of office based work. Playing with themes of data analysis and information filing systems we created an identity that references analogue and digital working processes. 

Mindful of the ambition to expand the offer and the potential that there will be multiple TYPEs, the identity system has been created to evolve with the TYPE concept, changing to reflect the type of location and types of businesses it serves in a specific area.