Mouki Mou is a shop with locations in Chiltern Street, London and Plaka, Athens. It is known for its curated selection of craft-focused fashion, jewellery, fragrance and homeware by artisan designers from around the world.

Our first project was to design their website, key to the project was to communicate the personality and service of the shop within a digital experience. To reflect the curated approach of the physical spaces, we included a section entitled ‘On Our Minds’ which provides the opportunity to visually merchandise the website to reflect the shops.

In 2024, Mouki Mou opened a second Chiltern Street outpost, M.II, created for men and women to shop together, with a focus on designers who do not fit into either the traditional fashion cycle or fixed gender boundaries. Our identity took the handwriting of the original logotype, reducing this down and pairing with a dark brown colour palette taken from the carrier bag to contrast to the light airy feel of Mouki Mou.