New website for architectural design practice, P. Joseph — Built on their belief that architecture should be experienced as a unified whole, where architecture, interiors and furniture are conceived together as one vision.

Our approach for the website focuses in on the storytelling behind each project. A reflection on the practice’s approach to every project. The simplified home page acts as the foreword to the site, an introduction. With a navigation list of projects acting as the contents page, numbered in a similar fashion to that of a book.

Fixed position hover state images ease into the project page—The beginning of each chapter. At first the project appears in it’s ‘Story’ view, where P. Joseph can curate a visual narrative, including research images and site progress as context to the final photography. This section of the site is viewed within a horizontal to scroll, the natural flow of turning pages in a book.