Rainbow Wave is an independent fashion sales and communications agency with a reputation for championing and cultivating established brands and emerging designers.
Their expertise spans the entire spectrum of the fashion industry encompassing women’s and men’s wear, accessories, footwear and jewellery. To express this range we created a new identity, website and social media visual language based around a bold use of colour.

With offices in London, New York and Paris, individual colour vignettes were created to distinguish between the seasonal sales markets and press day promotions.

Within the website each of the seven business divisions is represented by a different colour from the palette which gently transitions as you scroll through the brands they represent.

The existing logotype was evolved by selecting a contemporary, elegant serif typeface with a large x-height to the lowercase letterforms allowing for greater legibility across a range of applications.

The bold use of colour paired with strong typography distinguishes Rainbow Wave from its peers, creating standout in a competitive market.